To MGMP, multi-year business planning is more than just a standalone service—it can also empower a museum to evolve and grow, move forward on large-scale projects, and reach new audiences through expansion of program offerings and activities.

Because we only work with museums and cultural non-profits, our business planning process incorporates on-the-ground experience working with organizations with operating models similar to yours. We tailor our comprehensive understanding of contemporary financial planning approaches to meet the unique realities of your museum.

Our work reconciles a museum’s existing operations with its future capacities, helping to define how it will serve its audiences today and tomorrow. We work to define your potential audience types, and suggest a targeted range of programs or services based on peer museum best practices. 

Our process incorporates contemporary approaches to audience engagement and development, and identifying marketing and communications strategies tailor-made to reach your core demographics.

Our business planning approach is to maximize and diversify our clients’ potential revenue sources, especially earned income from ticketed admissions, education or community programs, membership, retail and food service. 

During this process, we identify areas where additional staffing or change management, fundraising, public support, or program-based resources are needed in order for the museum to operate in the black.

MGMP’s revenue and operating cost projections help our clients to understand the impacts of their operations on the organization’s operating budget for each financial year. This information is communicated through the development of a multi-year pro forma and profit and loss statement.

This process helps to reconcile expenses and revenues, and ensures the museum’s future finances are within an acceptable range of performance expectations.